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Momiji Love

Momiji ✿ is about enjoying now.

Because self-love is an adventure, a process, and an essential part of everyone’s life. It’s the best gift you can give yourself and the world.

We believe there’s no such thing as perfection, there’s only the best version of yourself. And in this fast-paced life, we’re convinced that the only thing you need to reach that version is a relaxing self-care routine that cuts through the clutter of every day life.

With that in mind, we create products and routines that feel good and make you feel even better. ✦

Our story

Momiji Happy
Photo collage with product photos of Momiji brand.

Momiji came to life in 2016 as an online beauty destination. Today, after listening to our growing community’s needs and wishes, we created our own namesake beauty brand with our Momiji friends in mind.  ✽

Passionate about all aspects of product development, our goal is to make innovative and affordable beauty products that are budget-friendly and safe for all skin types—even the most sensitive skin.

Our products are formulated with only the highest quality ingredients, keeping in mind that it’s not just what you put in a product that makes it great—it’s what you choose to leave out.

Developed under the guidance and expertise of some of the best labs in Korea, Momiji skincare and makeup formulas are not only cruelty-free and dermatologist tested, they’re also free from ingredients like parabens, sulphates, phthalates, formaldehyde & drying alcohols, among others.

Now, as we expand globally, we keep the same purpose from the very beginning: help you achieve the best version of yourself everyday. ★

*To see the full list of ingredients our products are free of, please refer to the specific product page you’re interested in as they may vary.

Our Mission


At Momiji our goal is to make beauty fun, easy, enjoyable, and safe for everyone and the planet.✿

We are committed to incorporating sustainability into all aspects of our products. Momiji collaborates solely with expert formulators to develop ingredient-conscious and cruelty-free skincare formulas. Our goal is to shift to 100% recyclable packaging by 2024. ♡

As our Momiji community around the world grows, we remain focused on creating a safe space to celebrate all expressions of beauty and promote positivity through self-care.

Our Brands


Our makeup brand deserved to have its own name, one that reminded us of happy summers in Seoul, when we would sit to observe the way in which the locals wear their makeup. Inspired by this feeling, we make multipurpose makeup products that enhance your natural beauty.

Sundae is about telling the world who you are through color-play. We believe in makeup that is fun and easy. No rules. Just you creating the best version of yourself.


Science and nature meet in skincare products designed for real life. Our everyday essentials are gentle, but effective, with skin-loving ingredients that improve texture, soothe, hydrate, nourish and protect it against external aggressors.

And because we know nothing beats some me time, we’ve also created self-care extras that you can use to enhance your routine, which deliver immediate results and are perfect for relaxing and self-love rituals.